Optimising FMCG Supply Chain Design: Driving Efficiency and Competitive Advantage

The fast-moving consumer goods (FMCG) sector faces unique supply chain challenges due to high product volumes, rapid turnover rates, and consumer demand for variety and quick delivery. For FMCG organisations, supply chain design is a critical factor in maintaining profitability, staying competitive, and meeting customer expectations.

Effective FMCG supply chains must balance efficiency, cost management, and flexibility while adapting to seasonal variations, shifting consumer preferences, and unpredictable market conditions. Investments in supply chain design—especially in network optimisation, warehouse layout, demand planning, replenishment technology, and integrated planning processes—are key to driving performance improvements across the production and distribution spectrum.

In this article, we will explore the benefits of optimising supply chain design for FMCG organisations, delving into the value of network design, warehouse optimisation, advanced demand planning, and the importance of Sales & Operations Planning (S&OP). Additionally, we will discuss how Trace Consultants can support FMCG companies in Australia and New Zealand to create resilient, agile, and cost-effective supply chains that improve customer satisfaction and profitability.

The Importance of Supply Chain Design for FMCG Companies

The FMCG industry operates on tight margins and high volumes, making supply chain efficiency a critical element of success. A well-designed FMCG supply chain enables companies to respond quickly to market demand, reduce costs, and manage the complexities of short product lifecycles. Supply chain disruptions, bottlenecks, or inefficiencies can have significant impacts on profitability, customer service, and market share.

Supply chain design in the FMCG sector is about ensuring that products are sourced, manufactured, stored, and distributed in the most cost-effective and efficient manner. This requires the careful coordination of manufacturing plants, distribution centres (DCs), and transportation networks to reduce lead times, optimise production cycles, and minimise inventory holding costs.

Key areas for FMCG organisations to focus on in their supply chain design include network optimisation, warehouse layout, demand planning, and S&OP. Each of these elements plays a crucial role in improving operational performance and delivering a more resilient, responsive supply chain.

1. Network Design: Optimising the FMCG Distribution Network

The foundation of an efficient FMCG supply chain is an optimised network design. Network design refers to the strategic positioning of production facilities, distribution centres, and inventory stocking points to ensure that products can be delivered quickly and cost-effectively to customers.

In the FMCG sector, network design must account for several variables, including product shelf life, regional demand, transportation costs, and production capacity. Many FMCG companies operate on a national or global scale, meaning their supply chains need to be both flexible and robust enough to adapt to varying market conditions.

Benefits of network optimisation for FMCG companies include:

• Cost reduction: By positioning DCs and manufacturing plants closer to key markets, FMCG organisations can reduce transportation costs, decrease fuel consumption, and improve sustainability.
• Improved service levels: A well-designed network allows FMCG companies to reduce lead times and improve delivery accuracy, ensuring that products are available when and where customers need them.
• Scalability and agility: An optimised network is flexible enough to respond to market changes, including seasonal demand fluctuations or new product launches, and can quickly adjust to accommodate these shifts.

For instance, a large beverage manufacturer might optimise its supply chain network by strategically placing production plants closer to high-consumption regions to reduce transportation times, minimise product spoilage, and meet customer expectations for quick delivery. This level of planning allows FMCG companies to compete in a fast-paced, demand-driven environment.

2. Warehouse Layout Optimisation: Maximising Throughput and Reducing Costs

Warehouse layout optimisation is particularly critical in FMCG supply chains, where high volumes of goods need to be processed quickly, accurately, and cost-effectively. An optimised warehouse layout ensures that products flow smoothly through the facility, from receiving to storage, order picking, packing, and shipping, reducing lead times and improving overall operational efficiency.

Key components of warehouse layout optimisation for FMCG companies include:

• Maximising storage space: FMCG companies often deal with thousands of SKUs, from raw materials to finished goods. Efficient storage solutions, such as high-density racking, vertical storage systems, and automated storage and retrieval systems (AS/RS), can maximise space utilisation and improve accessibility to high-turnover products.
• Streamlining picking and packing processes: Order picking is one of the most labour-intensive and costly processes in an FMCG warehouse. By optimising the layout—using techniques like zone picking, wave picking, or automated picking technologies—FMCG companies can minimise picking times, reduce errors, and accelerate order processing.
• Efficient product flow: In a high-volume FMCG warehouse, smooth product flow is essential to avoid bottlenecks. An optimised layout ensures that raw materials, work-in-progress goods, and finished products move efficiently through the warehouse, from receiving to outbound shipping.
• Automation: Incorporating automation technologies—such as conveyor belts, robotics, and AGVs—helps FMCG companies handle larger volumes of goods with fewer manual interventions, reducing labour costs and improving throughput.

Example: A large FMCG company might implement an automated storage and retrieval system (AS/RS) in its distribution centre to handle fast-moving consumer goods more efficiently. This system would reduce the time it takes to retrieve and ship products, improve picking accuracy, and allow the company to handle peak periods without increasing labour costs.

Warehouse optimisation not only helps improve throughput but also enhances the ability to manage complex product portfolios and maintain the high service levels demanded by FMCG customers.

3. Demand Planning and Replenishment Technology: Improving Forecast Accuracy and Reducing Waste

Demand planning and replenishment technologies are essential for FMCG companies that need to manage large, diverse product lines with short shelf lives and fluctuating demand. By investing in advanced forecasting tools and replenishment technologies, FMCG companies can better anticipate customer demand, reduce stockouts, and minimise the risk of overproduction or product obsolescence.

Key benefits of demand planning and replenishment technologies in FMCG include:

• Enhanced forecasting accuracy: Modern demand planning tools leverage historical sales data, real-time market trends, and advanced algorithms to predict demand more accurately. This allows FMCG companies to better manage inventory levels, align production schedules, and reduce waste.
• Optimised inventory levels: Accurate demand forecasting reduces the need for excess inventory, freeing up warehouse space and reducing carrying costs. For perishable goods, this is especially important, as it minimises the risk of spoilage or waste.
• Automated replenishment: Replenishment technologies automate the process of reordering stock, ensuring that inventory is always maintained at optimal levels. This reduces manual intervention and helps FMCG companies meet customer demand without stockouts.

For FMCG organisations dealing with seasonal spikes in demand—such as increased sales during holiday periods or promotional campaigns—advanced demand planning tools allow for better anticipation of these peaks, ensuring that the right amount of product is available when needed, without overstocking.

4. Sales and Operations Planning (S&OP): Aligning Manufacturing with Market Demand

Sales and Operations Planning (S&OP) is a critical process for aligning manufacturing operations with market demand. In the FMCG sector, where production cycles must respond quickly to changes in consumer preferences, S&OP helps organisations maintain the delicate balance between supply and demand.

S&OP brings together key stakeholders from across the business—sales, marketing, finance, and supply chain management—to create a unified plan that synchronises production with market forecasts, promotional activities, and sales targets.

Benefits of S&OP for FMCG companies include:

• Improved demand-supply alignment: S&OP helps FMCG organisations match production schedules with customer demand, ensuring that they are not overproducing or underproducing key products.
• Faster decision-making: With cross-functional collaboration, FMCG companies can quickly make informed decisions about product launches, pricing strategies, and promotional campaigns, while keeping supply chain constraints in mind.
• Enhanced agility: S&OP allows FMCG organisations to respond rapidly to market changes—whether it’s an unexpected spike in demand or a disruption in the supply chain—without impacting service levels.

A well-implemented S&OP process helps FMCG companies balance production efficiency with customer responsiveness, ensuring they can meet demand without holding excess inventory or missing out on sales opportunities.

How Trace Consultants Can Help FMCG Organisations in Australia and New Zealand

FMCG organisations in Australia and New Zealand face unique supply chain challenges, from managing large product volumes and navigating regional distribution networks to responding to consumer demand in real time. Trace Consultants is well-positioned to support FMCG companies in optimising their supply chain operations through expert guidance in network design, warehouse layout, demand planning, and S&OP.

Trace Consultants offers a range of services to help FMCG organisations improve supply chain performance:

• Network Optimisation: Trace Consultants helps FMCG companies design efficient, scalable distribution networks that reduce transportation costs, improve delivery speed, and enhance service levels across Australia and New Zealand.
• Warehouse Layout Optimisation: With extensive experience in warehouse design, Trace Consultants can optimise space utilisation, streamline product flow, and implement automation solutions to improve throughput and reduce costs.
• Demand Planning and Replenishment Technologies: Trace Consultants provide advanced forecasting tools and replenishment strategies that help FMCG companies manage inventory more effectively, reduce waste, and meet customer demand with precision.
• S&OP Implementation: Trace Consultants assist FMCG organisations in integrating S&OP processes, ensuring alignment between production schedules and market demand while improving cross-functional collaboration.

With deep expertise in supply chain design, Trace Consultants can help FMCG organisations in Australia and New Zealand build agile, resilient, and efficient supply chains that drive operational excellence and competitive advantage.

For FMCG companies, supply chain design is more than just an operational necessity—it’s a strategic asset that drives efficiency, cost reduction, and customer satisfaction. By investing in network optimisation, warehouse layout design, advanced demand planning, and S&OP processes, FMCG organisations can enhance their ability to meet market demand, reduce operational costs, and stay competitive in a fast-paced, ever-changing industry.

With the support of Trace Consultants, FMCG organisations in Australia and New Zealand can optimise their supply chain operations to navigate the challenges of today’s market, ensuring long-term success and profitability.

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Major Event Supply Chains in Australia: Challenges, Opportunities, and Success Stories

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Australia has a rich history of hosting prestigious international events, including the Olympics, sporting World Cups, and Commonwealth Games. Successfully organising these events requires meticulous planning and flawless execution, especially when it comes to supply chain management.

Large scale events in Australia are also complicated by our massive geography and multiple population centres. In this article we will focus on leading Australian experiences and global best practices with organising major events with complex supply chains.

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Challenges and Opportunities:

Tight Timeframes and Scheduling

Challenge: Major events typically operate on strict deadlines, making it crucial to ensure that all aspects of the supply chain run smoothly and efficiently. Delays in delivery or installation can jeopardise the success of the event, potentially damaging the host country's reputation.

Opportunity: By adopting agile project management methodologies and investing in real-time tracking technology, event organisers can effectively manage tight timeframes, ensuring that all elements of the supply chain stay on schedule. Moreover, increasing visibility by digitising the supply chain - enabling scenario planning can also drive significant benefits.

Complex Stakeholder Management

Challenge: Major event supply chains involve numerous stakeholders, including government entities, private sponsors, vendors, and suppliers. Coordinating and aligning the interests of all parties can be a complex and time-consuming process.

Opportunity: Implementing a robust communication and collaboration platform can help streamline stakeholder management, promoting transparency and fostering cooperation among all parties involved.

Case Study: Sydney 2000 Olympic Games

The Sydney 2000 Olympic Games was a prime example of effective supply chain management in a large-scale event. The organisers developed a comprehensive logistics plan, which involved the coordination of over 6,700 suppliers, 40 competition venues, and 65,000 staff and volunteers. By leveraging real-time tracking technology and employing an integrated logistics control centre, they were able to manage tight deadlines, complex stakeholder relationships, and high levels of security, ultimately ensuring the successful delivery of the Games.

Statistics: According to a report by the University of Technology Sydney, the Sydney 2000 Olympic Games generated an estimated AUD 6.3 billion in economic impact, showcasing the potential benefits of well-managed major event supply chains.

Sustainability and Environmental Impact

Challenge: Large-scale events often have significant environmental impacts, including carbon emissions, waste generation, and resource consumption. Balancing the demands of the event with sustainability goals can be a challenging task for event organisers.

Opportunity: By incorporating sustainability principles into the procurement process and engaging eco-friendly suppliers, event organisers can minimise the environmental footprint of major events while still meeting operational needs.

Case Study: Gold Coast 2018 Commonwealth Games

The Gold Coast 2018 Commonwealth Games focused on sustainability, setting ambitious targets for waste reduction, carbon emissions, and resource conservation. The organisers implemented a sustainable procurement policy, engaging environmentally responsible suppliers and prioritising the use of reusable, recyclable, and compostable materials. These efforts resulted in a 40% reduction in waste sent to landfill compared to previous events, highlighting the potential for sustainable supply chain practices in major events.

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Effective Procurement in Major Event Supply Chains

Challenge: Procurement for major events involves sourcing a wide range of goods and services, often within tight budget constraints. Ensuring the timely delivery of high-quality products and services at competitive prices, while also considering sustainability, local economic impact, and social responsibility, can be a complex task for event organisers.

Opportunity: By adopting strategic procurement practices, leveraging technology, and prioritising transparency and collaboration with suppliers, event organisers can drive efficiency, cost savings, and positive social and environmental outcomes.

Strategic Procurement Practices:

a. Centralised Procurement: Centralising procurement processes for major events can help organisers achieve economies of scale, improve contract negotiation, and streamline supplier management. By pooling the purchasing power of various stakeholders, organisers can secure better deals and ensure consistent quality across all goods and services.

b. Market Analysis and Supplier Evaluation: Conducting thorough market analysis and supplier evaluations can help organisers identify the best suppliers for their needs. By assessing factors such as price, quality, delivery times, and sustainability credentials, event organisers can make informed decisions and establish long-term partnerships with reliable suppliers.

c. Collaborative Contracting: Developing collaborative relationships with suppliers can promote innovation, improve service quality, and facilitate risk sharing. By involving suppliers in the early stages of planning, event organisers can leverage their expertise and foster a sense of shared responsibility for the success of the event.

Technology Solutions:

a. E-Procurement Platforms: E-procurement platforms, such as SAP Ariba or Coupa, can help streamline the procurement process by automating tasks, improving visibility, and facilitating collaboration between organisers and suppliers. These platforms can also provide valuable analytics and reporting tools, enabling event organisers to monitor performance and make data-driven decisions.

b. Supplier Relationship Management (SRM) Systems: SRM systems can help organisers effectively manage their supplier relationships, track performance, and identify opportunities for improvement. By centralising supplier information and facilitating communication, SRM systems can promote transparency and trust between organisers and suppliers.

Case Study: London 2012 Olympic and Paralympic Games

The London 2012 Olympic and Paralympic Games showcased effective procurement practices in action. The organisers implemented a centralised procurement strategy, established collaborative relationships with suppliers, and prioritised sustainability and local economic impact in their sourcing decisions. As a result, the Games achieved cost savings of over £100 million, while also supporting the local economy and minimising the environmental footprint of the event.

Effective procurement is a critical aspect of organising successful major event supply chains. By embracing strategic procurement practices, leveraging technology solutions, and fostering collaboration and transparency with suppliers, event organisers can achieve cost savings, ensure timely delivery of high-quality goods and services, and create positive social and environmental outcomes for their host countries.

Organising major event supply chains is a complex and demanding endeavour, with challenges ranging from tight timeframes to stakeholder management and environmental concerns. By learning from the successes of past events, such as the Sydney 2000 Olympic Games and Gold Coast 2018 Commonwealth Games, and leveraging technology solutions and sustainable practices, future event organisers can overcome these challenges and create lasting, positive legacies for their host countries.

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Contact us today, trace. your supply chain consulting partner.

CSLO: The Silent Enhancer of S&OP in ANZ Manufacturing

In the ever-evolving manufacturing sectors of Australia and New Zealand, companies continuously strive to stay ahead of the curve. Amidst this pursuit of excellence, constrained service level optimisation (CSLO) emerges as a pivotal aspect, often overlooked, yet integral in shaping the sales and operations planning (S&OP) landscape.

Understanding the Power of Effective CSLO Settings

CSLO, in essence, facilitates the optimal alignment of supply capabilities with market demands. By effectively setting and fine-tuning CSLO parameters, manufacturers can achieve:

• Heightened S&OP Precision: Accurate CSLO settings allow businesses to seamlessly align their sales projections with operational capabilities, paving the way for more efficient planning and execution.
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• Inventory Excellence: Through CSLO, manufacturers can avoid common pitfalls such as overstocking or stockouts, ensuring that the inventory is always aligned with the demand.
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• Optimised Production Schedules: CSLO ensures that the manufacturing processes are always in sync with market demands, ensuring smooth operations without overextension or resource wastage.

Advanced Planning & Scheduling (APS) Systems: The Technological Advantage

Modern manufacturing cannot thrive without integrating the latest technological solutions. Advanced Planning & Scheduling (APS) systems stand out in this context, offering unparalleled advantages:

• Automated CSLO Configuration: APS systems can auto-adjust CSLO parameters based on real-time data, ensuring consistent alignment with market demands.
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• Data-Driven Insights: With APS, manufacturers can gain actionable insights from historical data, enabling them to forecast future trends and adjust their CSLO settings accordingly.
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• Integrated Operations: APS solutions offer a holistic view of the entire manufacturing operation, from procurement to dispatch, allowing for better CSLO-driven decision-making.

Strategic Investments for Unprecedented Gains

Investing wisely in manufacturing operations, especially in CSLO optimisation and APS integration, can yield tangible benefits:

• Cost Efficiency: Streamlined operations, resulting from optimal CSLO settings, can significantly reduce wastage and operational costs.
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• Improved Working Capital: With better inventory and production management, businesses can optimise their capital allocation, leading to increased liquidity and better financial health.
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• Enhanced Service Levels and Availability: The ultimate aim of CSLO is to meet customer demands efficiently. Through optimal parameter settings, manufacturers can ensure timely deliveries, higher product availability, and superior service levels.

In conclusion, for ANZ manufacturers aiming to establish a robust, efficient, and customer-centric operation, understanding and optimising CSLO settings is paramount. Coupled with the power of APS technology and strategic investments, businesses can truly set themselves apart in a competitive market.

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