Supply Chain Planning in FMCG: Optimising Service & Efficiency for Competitive Advantage

February 20, 2023

Supply Chain Planning in FMCG: Optimising Service & Efficiency for Competitive Advantage

Fast-moving consumer goods (FMCG) companies operate in a highly competitive market with demanding customers, fluctuating demand, and supply chain complexities. Therefore, supply chain planning plays a crucial role in the success of FMCG companies. In this article, we will explore the various strategies and technologies that FMCG companies can use to optimise their supply chain planning process and gain a competitive advantage.

Demand Planning and Forecasting

The first step in supply chain planning is demand planning and forecasting. This involves understanding the customer demand and predicting future demand patterns. Advanced Planning Systems (APS) and Enterprise Resource Planning (ERP) systems are useful tools in this regard. They use data analysis, machine learning algorithms, and statistical models to provide accurate demand forecasts, which can help companies to plan their production, inventory, and logistics operations.

Scenario Planning

Scenario planning is a useful technique for predicting and mitigating risks in the supply chain. FMCG companies can use scenario planning to simulate various demand scenarios, such as changes in customer behavior, market trends, and economic conditions. This helps to identify potential supply chain disruptions and develop contingency plans to mitigate risks.

Inventory Optimisation

Inventory optimisation is another critical aspect of supply chain planning. FMCG companies need to maintain optimal inventory levels to balance demand and supply. Excess inventory can lead to high carrying costs, while low inventory levels can lead to stockouts, lost sales, and dissatisfied customers. Materials Requirements Planning (MRP) and service optimization are essential tools for inventory optimisation. MRP calculates the materials needed for production based on demand forecasts, while service optimisation ensures that the right products are available at the right time and place.

Sales and Operations Planning (S&OP)

Sales and Operations Planning (S&OP) is a cross-functional process that involves aligning the company's sales and operations plans with its financial goals. This process helps FMCG companies to make informed decisions regarding production, inventory, and logistics, based on the most up-to-date demand and supply data. S&OP involves collaboration between various departments, such as sales, marketing, finance, and operations, and can be a useful tool for optimising the entire supply chain.

Integrated Business Planning (IBP)

Integrated Business Planning (IBP) is a more comprehensive approach to supply chain planning, which involves aligning the entire business strategy with the supply chain strategy. IBP involves not only the sales and operations planning process but also other functions such as marketing, product development, and finance. By aligning the entire business strategy, IBP can help FMCG companies to optimise their supply chain, reduce costs, and improve customer satisfaction.

Cost Optimisation

Cost optimisation is a critical aspect of supply chain planning. FMCG companies need to optimise their supply chain costs, including receiving costs, carrying costs, and working capital. Slow-moving and obsolete (SLOB) inventory can lead to high carrying costs and impact working capital. Therefore, FMCG companies need to optimize their inventory levels and reduce SLOB inventory. They can also reduce costs by optimizing their logistics operations, such as transportation, warehousing, and distribution. Optimising costs can help FMCG companies to improve their COGS efficiency, increase profitability, and gain a competitive advantage.

Supply chain planning is a critical process for FMCG companies.

By optimising their supply chain planning process, FMCG companies can improve their demand forecasting, inventory management, logistics operations, and cost efficiency. Advanced Planning Systems (APS), Enterprise Resource Planning (ERP) systems, scenario planning, inventory optimisation, sales and operations planning (S&OP), Integrated Business Planning (IBP), and cost optimisation are essential tools for optimising the supply chain. By implementing these strategies, FMCG companies can gain a competitive advantage, improve customer satisfaction, and increase profitability.

Contact us today, trace. your supply chain consulting partner.

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Planning, Forecasting, S&OP and IBP
July 3, 2023

Advanced Planning Systems for Pharmaceutical Operations

Advanced Planning Systems can help to streamline service delivery, enhance the efficiency of their working capital, and reduce operating costs.

Advanced Planning Systems for Pharmaceutical Operations in Australia

With the ever-evolving dynamics of the Australian pharmaceutical industry, companies are steadily looking for innovative ways to streamline service delivery, enhance the efficiency of their working capital, and reduce operating costs. One solution that's been making a substantial impact is the implementation of Advanced Planning Systems (APS). These systems support a comprehensive Integrated Business Planning (IBP) approach, thereby transforming several operational aspects of the industry.

APS: An Unmatched Asset for Pharma Operations

Advanced Planning Systems (APS) are sophisticated technological solutions designed to automate and optimise planning processes across various operational areas. These systems have profound implications for the pharmaceutical sector, where they can significantly enhance demand forecasting, fine-tune resource allocation, optimise production schedules, and revolutionise distribution management.

The Australian pharmaceutical market has several promising APS solutions to consider. One robust option is SAP's Integrated Business Planning for Supply Chain, which offers a comprehensive set of tools for end-to-end supply chain management. Additionally, Oracle's Supply Chain Planning Cloud is making waves with its powerful predictive analytics and decision-making capabilities.

Moreover, industry-specific solutions, such as IBS Pharma, cater to the unique needs of pharmaceutical businesses. Other potent options include Infor's CloudSuite Supply Chain Planning and Kinaxis RapidResponse, both of which provide pharmaceutical companies with rich, customisable functionalities.

Enhancing Service Levels with APS

In the fast-paced pharmaceutical world, meeting customer demand is not just necessary, but critical. According to a comprehensive study by Gartner, companies using APS have seen up to a 30% improvement in service levels. This improvement is largely due to advanced demand forecasting capabilities, which minimise the risk of stockouts and overstocks, and subsequently enhance customer satisfaction.

Take Pfizer Australia, for example. Following the implementation of an APS, Pfizer reported a remarkable increase of 20% in their service level within a year. This real-world example underscores the profound impact APS can have on pharmaceutical service delivery.

Supercharging Working Capital Efficiency via APS

Effective cash flow management is at the heart of pharmaceutical operations. Deloitte's research suggests that businesses utilising APS have seen an average reduction of 20% in inventory carrying costs. By providing advanced forecasting and planning capabilities, APS allows companies to maintain optimal inventory levels, thereby freeing up working capital for other critical operations.

One case that shines a light on this benefit is Starpharma, an Australian pharmaceutical company. The firm reported a considerable 15% reduction in inventory costs after incorporating an APS solution into their operational framework, illustrating the transformative power of APS on working capital efficiency.

Harnessing APS for Operating Cost Reduction

The role of APS extends beyond enhancing efficiency. It also plays a crucial part in reducing operating costs across the pharmaceutical supply chain. Accenture's study reveals that businesses integrating APS can expect a reduction in operating costs of up to 15%, thanks to streamlined production scheduling and optimised resource allocation.

A prime example is Sigma Healthcare, one of Australia's largest pharmacy wholesalers and distributors. After implementing an APS, they experienced a significant drop in operating costs coupled with an increase in productivity, showing the tangible benefits of APS integration.

Advanced Planning Systems are not just software solutions but strategic investments that can drive pharmaceutical companies towards more efficient, effective, and competitive operations.

By leveraging the potential of APS, Australian pharmaceutical companies can enhance service levels, optimise working capital utilisation, and reduce operating costs, all while supporting a robust Integrated Business Planning approach.

Technology such as APS is continually paving the way for a more agile and resilient pharmaceutical industry in Australia. It's becoming evident that APS are not just useful tools, but rather essential assets for pharmaceutical businesses striving for operational excellence.

The likes of SAP, Oracle, IBS Pharma, Infor, and Kinaxis are just a few of the options available for businesses seeking to revolutionise their operations through APS. As the industry continues to evolve, these and other technological solutions will play a crucial role in shaping the future of the Australian pharmaceutical landscape.

However, it's not just about adopting technology; it's about fully integrating these systems into the strategic planning and execution processes. It's about a commitment to ongoing improvement and a dedication to leveraging the transformative power of technology to drive better outcomes across the pharmaceutical supply chain.

Pharmaceutical businesses that can successfully harness the power of Advanced Planning Systems will position themselves for increased competitiveness and growth in an ever-evolving industry. The examples of Pfizer, Starpharma, and Sigma Healthcare illuminate the path towards this future, showing us that with the right tools and approach, significant improvements in service levels, working capital efficiency, and operating costs are not only achievable but well within reach.

Contact us today, trace. your supply chain consulting partner.

Planning, Forecasting, S&OP and IBP
September 16, 2024

Demand Planning, Forecasting, and S&OP: Boosting Supply Chain Efficiency for ANZ Organisations

Learn how demand planning, forecasting, inventory optimisation, and S&OP drive operational efficiency. Discover how Trace Consultants can support ANZ organisations in achieving these objectives.

Demand Planning, Forecasting, and S&OP: Boosting Supply Chain Efficiency for ANZ Organisations

For businesses across Australia and New Zealand (ANZ), managing the supply chain efficiently has become more crucial than ever. The ability to predict customer demand accurately, balance inventory levels, and align operations with broader business goals can significantly enhance performance and competitiveness. Demand planning, forecasting, and inventory optimisation are at the heart of this success, enabling organisations to streamline operations, reduce costs, and improve customer satisfaction.

In this article, we’ll explore the importance of demand planning, forecasting, and inventory optimisation, and discuss the benefits of integrating Sales and Operations Planning (S&OP) and Integrated Business Planning (IBP) into an organisation’s strategic framework. We will also highlight how Trace Consultants can assist ANZ organisations in optimising these processes for better efficiency and overall business success.

The Role of Demand Planning and Forecasting in Supply Chain Efficiency

Demand planning and forecasting are essential components of any supply chain strategy. They ensure that businesses can predict customer demand, align supply with demand, and avoid the common pitfalls of overstocking or stockouts.

Key Factors in Demand Planning

  1. Data-Driven Insights
    Demand planning starts with reliable data. Organisations need accurate historical data, market trends, and insights into consumer behaviour to develop forecasts that reflect the future demand. For ANZ businesses, this means accounting for seasonal fluctuations, market dynamics, and external factors such as economic changes and consumer trends.
  2. Cross-Functional Collaboration
    Demand planning is not just a supply chain function; it requires input from sales, marketing, finance, and operations to ensure a holistic approach. Cross-functional collaboration ensures all parts of the business are aligned and working towards common goals.
  3. Advanced Forecasting Tools
    The use of technology is critical in improving forecast accuracy. Advanced planning systems that integrate artificial intelligence (AI) and machine learning (ML) can analyse large datasets and predict future demand with greater precision. For ANZ organisations, these tools are becoming increasingly essential to stay competitive in dynamic markets.

Benefits of Accurate Forecasting

  • Improved Customer Service
    Meeting customer demand on time is critical in today’s competitive environment. Accurate forecasting ensures the right products are available, reducing the risk of stockouts and improving customer satisfaction.
  • Cost Management
    Holding excess inventory ties up capital and increases storage costs, while underestimating demand can result in stockouts and lost sales. Effective forecasting helps businesses strike the right balance, reducing unnecessary costs and improving profitability.
  • Supply Chain Agility
    Forecasting allows organisations to be more responsive to changes in demand or disruptions in the supply chain. By predicting demand shifts, businesses can adjust production and procurement plans accordingly, improving overall flexibility.

Inventory Optimisation: Balancing Cost and Availability

Inventory optimisation is about maintaining the right balance between inventory levels and demand to minimise costs while ensuring service levels are met. Organisations that optimise their inventory are better equipped to respond to market changes, improve cash flow, and enhance overall supply chain performance.

Strategies for Effective Inventory Optimisation

  1. Safety Stock Management
    Safety stock is essential to guard against demand fluctuations or supply chain disruptions. However, carrying too much safety stock can tie up valuable resources. Optimising safety stock levels ensures organisations are prepared for demand variability without incurring unnecessary costs.
  2. Inventory Segmentation (ABC Analysis)
    Not all products require the same level of inventory management. ABC analysis helps businesses categorise products based on their value and frequency of movement. High-value items with fast turnover should be managed more closely, while low-value or slower-moving items can be handled with a different approach.
  3. Efficient Replenishment Models
    Replenishment strategies, such as Just-in-Time (JIT) or Economic Order Quantity (EOQ), ensure that inventory is restocked in the right quantities and at the right time. For ANZ businesses, where seasonal demand shifts are common, these models help avoid overproduction and ensure goods are available when needed.
  4. Technology and Automation
    Advanced inventory management systems (IMS) and automation tools help track inventory levels in real-time, automate replenishment processes, and generate insights to optimise inventory policies. Automation reduces human error, enhances accuracy, and allows businesses to operate more efficiently.

Sales and Operations Planning (S&OP): Aligning Demand with Supply

Sales and Operations Planning (S&OP) is a cross-functional process that helps businesses align their demand forecasts with their supply chain capabilities. It ensures that sales targets, production schedules, and financial plans are integrated and in sync, creating a unified strategy that improves decision-making and performance.

Elements of Effective S&OP

  1. Cross-Departmental Collaboration
    S&OP brings together stakeholders from various departments—sales, marketing, supply chain, operations, and finance—to develop a single, cohesive plan. This ensures all departments are working from the same data and forecasts, leading to more informed decisions.
  2. Scenario Planning
    One of the strengths of S&OP is its ability to model different scenarios. By evaluating different demand, supply, and financial scenarios, businesses can better understand the potential impacts of various decisions and choose the most effective course of action.
  3. Performance Monitoring
    S&OP requires constant monitoring and adjustment. Key performance indicators (KPIs), such as forecast accuracy, inventory turnover, and order fulfilment rates, help businesses measure the success of their S&OP process and make necessary adjustments in real-time.
  4. Risk Management
    By integrating demand forecasts with supply chain capabilities, S&OP helps businesses identify and mitigate risks related to stockouts, overproduction, and supply chain disruptions. Proactive risk management reduces costs and enhances service levels, which are critical for success in ANZ markets.

Integrated Business Planning (IBP): A Strategic Approach

While S&OP focuses on aligning demand with supply, Integrated Business Planning (IBP) takes this alignment further by integrating financial and strategic plans into the decision-making process. IBP connects every aspect of the business—demand, supply, finance, marketing, and strategy—into one cohesive planning framework.

Key Benefits of IBP

  1. Financial and Operational Alignment
    IBP ensures that financial objectives and operational capabilities are aligned, allowing businesses to plan and allocate resources more effectively. This leads to better decision-making and ensures that operational plans are in sync with broader business goals.
  2. Long-Term Strategic Planning
    Unlike S&OP, which focuses on short- to mid-term planning, IBP provides a long-term view, allowing businesses to plan for growth, product development, and market expansion. This long-term perspective is essential for ANZ businesses looking to expand or diversify their operations.
  3. Enhanced Decision-Making
    IBP integrates data from across the business, providing a holistic view of the organisation’s performance and potential future outcomes. This comprehensive perspective enables businesses to make better, faster decisions that drive growth and profitability.
  4. Agility and Resilience
    With a unified plan across all departments, businesses can respond more quickly to changes in the market, customer demand, or supply chain disruptions. IBP provides the flexibility needed to adapt to changes while maintaining alignment across all business functions.

Common Challenges in Demand Planning, Forecasting, and S&OP

Despite the benefits of demand planning, forecasting, and S&OP, many ANZ organisations face challenges in optimising these processes:

  1. Data Silos
    Data fragmentation across departments can lead to misaligned forecasts and plans. Businesses need integrated systems and processes to ensure all teams are working from the same data set.
  2. Legacy Systems
    Many organisations rely on outdated systems that cannot support advanced forecasting, inventory optimisation, or S&OP processes. Implementing modern technology can be a significant barrier, but it is essential for improving supply chain efficiency.
  3. Resistance to Change
    Implementing new processes like S&OP and IBP often requires significant organisational change. Without proper change management and training, these initiatives can face internal resistance.

How Trace Consultants Can Help ANZ Organisations

Trace Consultants offer expertise in optimising demand planning, forecasting, inventory optimisation, and implementing S&OP and IBP processes for ANZ businesses. We provide tailored solutions to help organisations enhance their supply chain operations, improve decision-making, and achieve better financial outcomes.

1. Demand Planning and Forecasting

We assist businesses in developing accurate demand forecasts by leveraging data analytics and advanced forecasting tools. Our approach helps organisations anticipate demand fluctuations and improve service levels, ensuring they meet customer needs without incurring unnecessary costs.

2. Inventory Optimisation

Trace Consultants work with organisations to implement best practices in inventory management, balancing the need to maintain service levels with cost control. We help businesses develop safety stock policies, optimise replenishment processes, and integrate automation tools to enhance efficiency.

3. S&OP Implementation

We support ANZ organisations in establishing and refining S&OP processes, facilitating cross-functional collaboration and scenario planning. Our experts help businesses align their sales, supply chain, and financial plans, ensuring operational and financial objectives are met.

4. Integrated Business Planning (IBP)

Trace Consultants help organisations move beyond S&OP to fully integrated business planning. By aligning financial and operational strategies, we ensure businesses have a comprehensive, long-term plan that drives growth, profitability, and resilience.

Optimising demand planning, forecasting, inventory management, and S&OP processes are critical for businesses in Australia and New Zealand looking to improve supply chain efficiency and maintain a competitive edge. By partnering with Trace Consultants, organisations can overcome the challenges of these processes and unlock the full potential of their supply chain operations.

Contact Trace Consultants today to learn how we can help your organisation enhance its supply chain and planning processes, ensuring long-term success in a competitive market.

Contact us today, trace. your supply chain and procurement consulting partner.

Planning, Forecasting, S&OP and IBP
March 10, 2024

Navigating the Future of Planning: A Conversation with Mathew Tolley on Software Selection Excellence

Dive into an exclusive interview with Mathew Tolley, where we unravel the secrets to successfully selecting advanced planning software.

Defining the Path to Success: The Crucial Role of Requirements in Advanced Planning Software Selection

Interviewer: Welcome to our deep dive into the pivotal role of properly defining functional and non-functional requirements before selecting and implementing advanced planning software. With us today is Mathew Tolley, a seasoned expert in the realm of supply chain optimization and software implementation. Mathew, why is it essential to accurately define these requirements in the context of advanced planning systems like Kinaxis, Relex, O9, GAINs, Blue Yonder, Arkieva, Logility, Coupa, SAP, Oracle, and others?

Mathew Tolley: Thank you for having me. The essence of successfully implementing any advanced planning software lies in understanding and defining what the business truly needs. This is where the distinction between functional and non-functional requirements becomes critical. Functional requirements detail what the system should do — for example, demand forecasting, inventory optimization, or supply chain planning. Non-functional requirements, on the other hand, deal with how the system operates, including scalability, reliability, and user-friendliness. Without a comprehensive definition of these requirements, businesses risk adopting a system that might not align with their operational needs or strategic goals.

Interviewer: That’s an insightful distinction. Can you elaborate on how this understanding influences the selection of a planning system?

Mathew Tolley: Absolutely. The selection process is essentially about prioritizing what's crucial for the business. By clearly defining both sets of requirements upfront, organizations can evaluate each potential software solution against their specific needs. This not only streamlines the selection process but also ensures that the chosen system can effectively support the company's objectives. For instance, if real-time data integration is a key functional requirement for a business, a system like Kinaxis or O9 might be more appropriate. Conversely, if robustness and scalability are priority non-functional requirements, solutions from SAP or Oracle could be more fitting.

Different industries indeed have varied priorities when it comes to selecting advanced planning systems, primarily due to their unique operational dynamics and market demands. For instance, fast-moving consumer goods (FMCG) companies prioritize systems with robust demand forecasting capabilities to manage the high volume and quick turnover of products. Retailers, on the other hand, may focus on systems that offer detailed consumer behavior analytics and inventory management to align stock levels with fluctuating demand patterns closely. Manufacturing entities often look for solutions that excel in supply chain optimization and resource planning, ensuring materials and production capacities meet order demands efficiently. Meanwhile, service-oriented businesses might prioritize systems with strong scheduling and workforce management features to align service delivery with customer expectations. These differing priorities underscore the importance of understanding specific industry needs and challenges when selecting an advanced planning system, ensuring it supports the core objectives and enhances the competitive edge of the business.

Interviewer: What are some emerging innovations in this space?

Mathew Tolley: Emerging forecasting capabilities and innovations are revolutionizing how businesses predict future trends and demand, leveraging sophisticated algorithms, machine learning, and advanced analytical techniques. Algorithms, forming the backbone of forecasting models, have grown increasingly complex, capable of processing vast datasets to identify patterns and predict outcomes with higher accuracy. The use of tournament versus Bayesian techniques showcases an evolving landscape in predictive modeling. Tournament approaches, where multiple predictive models compete against each other to forecast outcomes, allow for a dynamic selection of the most accurate models based on real-time performance. Bayesian techniques, on the other hand, offer a probabilistic view, integrating prior knowledge with new data to continually refine predictions. Machine learning algorithms stand out by their ability to learn from past data, automating the creation of sophisticated models that can adapt to changing trends. Leading indicator analysis further enhances forecasting by identifying external factors and indicators that precede and predict future trends, enabling businesses to anticipate changes more effectively. Together, these advancements are setting new standards in forecasting, offering unprecedented insight and accuracy in predicting future market behaviors and trends.

Interviewer: How does this approach impact the implementation phase and the overall success of the software?

Mathew Tolley: Properly defined requirements are the blueprint for successful implementation. They guide the customization and configuration of the software, ensuring that it functions as needed right out of the gate. This foresight can significantly reduce implementation time, lower costs, and minimize disruptions to business operations. Furthermore, it allows for a more strategic deployment of the system, focusing on areas that will generate the most value for the business. Ultimately, this meticulous preparation sets the stage for a system that not only meets but exceeds expectations, fostering enhanced decision-making, operational efficiency, and competitive advantage.

Interviewer: In your experience, how do businesses typically approach this process, and where do you see common pitfalls?

Mathew Tolley: Many businesses recognize the importance of defining requirements but often struggle with how to approach this process systematically. A common pitfall is not involving key stakeholders from across the organization, which can lead to a narrow perspective on what the software needs to achieve. Another issue is treating non-functional requirements as an afterthought, which can lead to problems with system performance or user adoption down the line. The most successful approach is a collaborative one, where cross-functional teams work together to define requirements that reflect the full spectrum of business needs and strategic goals.

Interviewer: What final piece of advice would you give to companies embarking on this journey?

Mathew Tolley: Start with a clear vision of what you want to achieve with the advanced planning software. Involve stakeholders from across the organization to ensure a holistic understanding of needs. Be meticulous in defining both functional and non-functional requirements, and use these as your guiding criteria throughout the selection process. Remember, the goal is not just to implement a system but to enable a transformation in how your business plans and operates. With the right preparation and focus, you can select a software solution that truly aligns with your business priorities and drives meaningful improvement.

Interviewer: Thank you, Mathew, for sharing your expertise with us today. It’s clear that the key to effective advanced planning software selection lies in the careful definition of requirements, ensuring that businesses can leverage these powerful tools to their full potential.