Demand planning is a multi-step process that involves forecasting future demand based on historical data, market trends, and various influencing factors. The objective is to align the supply chain with anticipated demand, ensuring that products are available when and where they are needed.

At its core, demand planning is about predictive analytics and informed decision-making. This process enables businesses to anticipate fluctuations in demand, identify patterns, and allocate resources efficiently. It bridges supply and demand, helping organisations avoid excess inventory or stockouts. This ultimately enhances overall operational efficiency.

Aspects of Demand Planning

Demand planning is a comprehensive process that involves various elements to ensure the smooth functioning of the supply chain. Here are some key aspects:

Forecast Model

A robust demand planning process relies heavily on accurate forecast models. These models use historical data, market analysis, and other relevant variables to predict future demand patterns. Advanced algorithms and data analytics tools are crucial in creating reliable forecast models, enabling businesses to make informed decisions.

Demand Planners

Skilled professionals, known as demand planners, are instrumental in the demand planning process. These individuals possess the expertise to interpret data, analyse market trends, and collaborate with various stakeholders to create realistic demand forecasts. Their role is predicting future demand and continuously refining and adjusting forecasts as new data becomes available.

Product Portfolio Management

Demand planning involves meticulous management of a company's product portfolio. It necessitates understanding the unique demand patterns of different product lines, ensuring optimal stock levels, and aligning production with market needs. Strategic product portfolio management enhances overall supply chain agility and responsiveness.

Why Is Demand Planning Important?

Demand planning is not merely a technicality; it is the anchor holding together various facets of supply chain management. Its significance can be distilled into several key points:

Customer Satisfaction

A primary goal of demand planning is to enhance customer satisfaction. A proven way businesses can encourage loyalty is by ensuring that products are readily available when customers want them. Consistently meeting customer expectations leads to positive reviews, repeat business, and increased brand reputation.

Trade Promotion Management

Effective demand planning is crucial for the success of trade promotions. It helps businesses align promotional activities with expected demand, preventing excessive stock or stockouts during promotional periods. This synchronisation ensures that promotional efforts yield maximum impact.

Supply Chain Forecasts

Demand planning acts as a compass for the supply chain. Accurate forecasts enable organisations to optimise inventory levels, streamline production, and minimise waste. This, in turn, results in cost savings and improved overall supply chain efficiency.

Real-Time Decision-Making

In today's fast-paced business environment, real-time decision-making is non-negotiable. When integrated with real-time data analytics, demand planning empowers businesses to make agile decisions. This agility is particularly valuable in responding to sudden shifts in market conditions or unexpected demand spikes.

Best Practices for Demand Planning

Implementing demand planning best practices is essential for achieving optimal results. Here are some key strategies:

Use of Enterprise Resource Planning (ERP) Systems

Integrating demand planning with ERP systems can streamline the entire process. ERP systems enable real-time data access, facilitating quick decision-making and adjustments based on market fluctuations.

Trade Promotion Management

Demand planning goes beyond raw data; it considers the impact of trade promotions on product demand. Effective trade promotion management ensures that promotional activities align with the overall demand forecast.

Real-Time Data Integration

Integrating real-time data into demand planning processes allows businesses to adapt to evolving market conditions, minimising the impact of unforeseen events.

7 Key Steps for Successful Demand Planning

To achieve successful demand planning, organisations can follow a structured approach with these steps:

• Data Collection and Analysis

The foundation of demand planning is built on accurate and comprehensive data. Organisations need to collect and analyse historical data, market trends, and other relevant information to create a solid basis for forecasting.

• Collaboration Across Departments

Demand planning is not an isolated function; it requires collaboration across various departments, such as sales, marketing, and production. When you foster open communication, you encourage the exchange of valuable insights, leading to more accurate forecasts.

• Real-Time Monitoring

Leveraging technology and data analytics tools allow businesses to promptly track changes in demand patterns and adjust their strategies accordingly.

• Integration with ERP Systems

Seamless integration with enterprise resource planning systems enhances the effectiveness of demand planning. ERP systems provide a centralised platform for data management, enabling organisations to make informed decisions based on real-time information.

• Sales and Operations Planning (S&OP)

Harmonising sales and operations planning is crucial for effective demand planning. Organisations can avoid bottlenecks, reduce lead times, and enhance operational efficiency by aligning sales forecasts with production and distribution plans.

• Scenario Planning

Anticipating various scenarios and developing contingency plans is a key step in demand planning. This proactive approach prepares organisations to respond swiftly to unforeseen events, such as market disruptions or supply chain challenges.

• Continuous Improvement

Demand planning is an iterative process. Regularly reviewing and refining forecasting models based on actual performance and market feedback ensures continuous improvement. This is essential for staying ahead in an ever-changing business landscape.

The Future of Demand Planning in the Supply Chain

As industries evolve and technology advances, the future of demand planning holds exciting possibilities. Several trends shape the landscape and influence how organisations approach this supply chain management process.

Embracing Real-Time Capabilities

The future of demand planning lies in harnessing real-time capabilities. Advanced analytics and artificial intelligence enable organisations to analyse data instantaneously, providing a more accurate and responsive approach to demand forecasting.

Machine Learning and Predictive Analytics

Machine learning algorithms and predictive analytics are becoming integral to demand planning. These technologies can analyse vast datasets, identify patterns, and make predictions with accuracy that surpass traditional methods.

Enhanced Collaboration Through Technology

Collaboration is set to become even more seamless with advanced technologies. Cloud-based platforms and collaborative tools will enable real-time sharing of data and insights, fostering better communication between departments and supply chain partners.

Integration with Sustainable Practices

As sustainability becomes a central business focus, demand planning will integrate environmentally conscious practices. Organisations will factor in the environmental impact of their supply chain decisions, ensuring that sustainability is a key consideration in demand forecasting and planning.

Supply Chain Visibility and Transparency

Demand planning will benefit from increased supply chain visibility and transparency. By leveraging technologies like blockchain, organisations can create a more transparent and traceable supply chain, reducing the risk of disruptions and enhancing overall reliability.

trace. envisions a future where demand planning transcends its current capabilities. trace. aims to empower businesses to anticipate and adapt to market changes with unparalleled agility.

Revolutionising Supply Chains Through Effective Demand Planning

As demand planning evolves, it becomes increasingly evident that its impact extends beyond operational efficiency. For trace., a workforce planning consulting firm, demand planning is not just a process but a commitment to sustainable value. By focusing on measurable sustainability outcomes, even when service and costs are prioritised, trace. contributes to the creation of supply chains that are carbon-conscious, transparent, ethical, and circular. Contact us today at enquiries@traceconsultants.com.au

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IBP and Advanced Planning Systems

With economic uncertainty marking the global business landscape, Australian supply chain leaders are confronted with complex challenges. Unpredictable markets, trade volatility, and changing consumer behaviours necessitate strategic resilience and sustained profitability. Integrated Business Planning (IBP), bolstered by cutting-edge advanced planning systems, has emerged as a crucial ally in this endeavour.

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Embracing Integrated Business Planning and Advanced Technologies

Integrated Business Planning serves as a comprehensive evolution of traditional Sales and Operations Planning (S&OP), uniting all business components around a cohesive, strategic business plan. By integrating strategic, financial, and operational planning, IBP enables informed decision-making, robust scenario planning, prompt adjustments, detailed trade-off analysis, and precise forecasting. Facilitating these functions are innovative technologies, including Kinaxis, GAINS Systems, Demand Solutions, Anaplan, and RELEX Solutions.

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Kinaxis and Scenario Planning

Kinaxis, a global leader in supply chain management software, is renowned for its scenario planning capabilities. Schneider Electric, a multinational energy management company, offers a stellar example of Kinaxis' utility. Following the implementation of Kinaxis' RapidResponse, Schneider Electric reported an impressive 20% reduction in inventory while improving customer service levels by 10%. The ability to model various scenarios and predict outcomes with high accuracy allowed Schneider Electric to respond swiftly to market shifts, substantially enhancing supply chain resilience.

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GAINS Systems and Real-Time Decision Making

GAINS Systems is globally acclaimed for its advanced decision-making capabilities, and its impact on Australia's transportation infrastructure company, Aurizon, is testament to this. By adopting GAINS, Aurizon streamlined their strategic planning process, significantly enhancing real-time decision-making. The system's robust analytics resulted in a 15% reduction in stock holdings, thereby optimising inventory and improving product availability amidst fluctuating demand.

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Logility (Demand Solutions) and Trade-Off Analysis

Logility (Demand Solutions), known for its extensive trade-off analysis capabilities, played a pivotal role in the operations of Allnex, an Global manufacturer based in Botany NSW. By leveraging Demand Solutions, Allnex conducted a meticulous trade-off analysis, balancing service demands against inventory levels effectively. This led to improved forecast accuracy by 15%, thereby reducing carrying costs, boosting inventory turnover rates, and enhancing customer satisfaction.

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Anaplan and Accurate Forecasting

Anaplan, a business planning and performance management specialist, has been instrumental in improving the forecasting accuracy for numerous organisations. One such organisation is Coca-Cola Amatil, one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia-Pacific region. By adopting Anaplan's platform, Coca-Cola Amatil enhanced their demand planning process, reducing forecast error by 20%. The result was decreased stockouts and overstock situations, improving overall operational efficiency and profitability.

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RELEX Solutions and Integrated Business Planning

RELEX Solutions, an expert in unified retail planning, made a significant impact on Coles, one of Australia's largest supermarket chains. By implementing RELEX's platform, Coles integrated their entire supply chain, from demand forecasting to automatic replenishment. This integration led to a 20% improvement in forecast accuracy and a 30% reduction in stockouts, resulting in better inventory management, increased availability, and heightened customer satisfaction.

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Today's challenging economic climate underlines the need for Australian supply chain leaders to prioritise Integrated Business Planning. By employing advanced planning technologies such as Kinaxis, GAINS Systems, Logility (Demand Solutions), Anaplan, and RELEX Solutions, companies can enhance scenario planning, real-time decision-making, trade-off analysis, and forecasting. As illustrated by the experiences of Schneider Electric, Aurizon, Allnex, Coca-Cola Amatil, and Coles, these investments not only enable organisations to navigate uncertainties but also lay the foundation for success in the challenging Australian business environment.

When it comes to the intricacies of supply chain management, these case studies serve as a reminder that advanced planning systems can transform the way organisations operate, making them more resilient, agile, and competitive. In an increasingly volatile market, these tools are not just nice-to-haves, they're necessities that can dictate the difference between merely surviving and thriving.

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Contact us today, trace. your supply chain consulting partner.

Benefits of Advanced Planning Systems - Improving Supply Chains

In today’s highly competitive market, the ability to anticipate, respond, and adapt to demand fluctuations is crucial for organisational success. Advanced Planning Systems (APS) are revolutionising how businesses approach forecasting, inventory optimisation, and supply planning, offering unprecedented precision and efficiency. This article delves into the benefits of APS in these areas and explores how these systems enhance Sales and Operations Planning (S&OP) and overall organisational decision-making.

1. Forecasting: Precision in Predicting Demand

Forecasting is the cornerstone of effective supply chain management. It involves predicting future demand to ensure that products are available when and where they are needed. Advanced Planning Systems leverage various forecasting methods, algorithms, and technologies to provide more accurate and reliable predictions.

Forecasting Methods

1. Qualitative Methods: These methods rely on expert opinions and market research. Techniques such as the Delphi method and market surveys are common. While subjective, they are valuable for new products with no historical data.
2. Quantitative Methods: These methods use historical data and statistical models to predict future demand. They include:
   • Time Series Analysis: This method analyses historical data to identify trends, seasonality, and cycles. Techniques such as moving averages, exponential smoothing, and ARIMA models are widely used.
   • Causal Models: These models consider external factors influencing demand. Regression analysis is a common technique, where independent variables (e.g., marketing spend, economic indicators) predict the dependent variable (demand).

Advanced Algorithms and Machine Learning

1. Machine Learning Models: Machine learning algorithms can handle vast amounts of data and identify complex patterns. Models such as neural networks, decision trees, and support vector machines can adapt to changes in demand patterns over time.
2. Statistical Methods:
   • Bayesian Forecasting: This approach incorporates prior knowledge and updates predictions as new data becomes available, offering a probabilistic framework that quantifies uncertainty.
   • Tournament-Based Forecasting: This method involves running multiple forecasting models in parallel and selecting the best-performing model based on predefined criteria.

Managing Forecast Error

Forecast accuracy is critical, as errors can lead to stockouts or excess inventory. Advanced Planning Systems include tools for measuring and minimising forecast error, such as Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), and tracking signals. By continuously monitoring forecast accuracy, organisations can adjust their models to improve precision.

2. Inventory Optimisation: Balancing Service Levels and Costs

Inventory optimisation ensures that the right amount of stock is maintained to meet demand while minimising holding costs. Advanced Planning Systems use sophisticated algorithms to achieve this balance by setting service targets, constraints, and performing scenario modelling.

Service Target and Constraint Setting

1. Service Targets: APS allows organisations to set service level targets, which define the percentage of demand that must be met without stockouts. Higher service levels require more inventory, increasing holding costs, while lower service levels risk customer dissatisfaction.
2. Constraint Setting: Organisations face various constraints, such as budget limitations, storage capacity, and lead times. APS considers these constraints to develop feasible inventory plans that meet service targets.

Scenario Modelling

Scenario modelling enables organisations to evaluate different inventory strategies under various conditions. For example, APS can simulate the impact of changes in demand, lead times, or supply disruptions on inventory levels. This helps organisations identify optimal strategies and prepare for uncertainties.

3. Supply Planning: Ensuring Continuity and Efficiency

Supply planning involves coordinating the supply of materials to meet production and demand requirements. Advanced Planning Systems enhance supply planning through precise calculations of safety stock, projected inventory positions, time-phased replenishment planning, and economic order quantities.

Safety Stock Calculations

Safety stock acts as a buffer against demand variability and supply disruptions. APS uses statistical methods to calculate the optimal safety stock levels, considering factors such as demand variability, lead time variability, and desired service levels. This ensures that organisations can maintain service levels even in the face of uncertainties.

Projected Inventory Position

APS provides real-time visibility into current and future inventory positions. By considering on-hand inventory, on-order inventory, and future demand, organisations can accurately project inventory levels and make informed decisions about replenishment and production.

Time-Phased Replenishment Planning

Time-phased replenishment planning ensures that materials are ordered and received in alignment with production schedules and demand forecasts. APS uses techniques such as Materials Requirements Planning (MRP) and Distribution Requirements Planning (DRP) to develop time-phased replenishment plans.

• Materials Requirements Planning (MRP): MRP calculates the materials needed for production based on the master production schedule, bill of materials, and inventory levels. It determines the quantities and timing of orders to ensure materials are available when needed.
• Distribution Requirements Planning (DRP): DRP extends MRP principles to the distribution network, ensuring that finished goods are available at the right locations to meet customer demand.

Economic Order Quantities (EOQ)

EOQ is a classic inventory management technique that determines the optimal order quantity to minimise total inventory costs, including ordering and holding costs. APS can calculate EOQ for different products, helping organisations achieve cost-effective inventory management.

Enhancing S&OP Effectiveness and Organisational Decision-Making

Advanced Planning Systems significantly enhance S&OP effectiveness by providing accurate data, real-time insights, and sophisticated modelling capabilities. This results in better alignment between supply chain functions and organisational goals, leading to improved decision-making and overall performance.

Integration and Collaboration

APS integrates data from various sources, breaking down silos and fostering collaboration across departments. This ensures that all stakeholders have access to consistent, up-to-date information, facilitating coordinated planning and execution.

Scenario Analysis and Decision Support

APS enables organisations to conduct scenario analysis, evaluating the impact of different strategies and decisions on supply chain performance. This helps organisations make informed decisions, optimise their supply chain, and respond effectively to changes in the market.

Performance Monitoring and Continuous Improvement

APS includes tools for monitoring key performance indicators (KPIs) and tracking progress against targets. By continuously analysing performance data, organisations can identify areas for improvement and implement corrective actions to enhance supply chain efficiency and effectiveness.

Example Advanced Planning Systems (APS) Solutions

Several advanced planning systems have established themselves as industry leaders, offering comprehensive features and capabilities to optimise supply chain operations. Examples include:

1. SAP Integrated Business Planning (IBP): This solution provides powerful tools for demand planning, inventory optimisation, and supply planning. It integrates with SAP's broader ecosystem, enabling seamless data flow and collaboration across the organisation.
2. Oracle Advanced Supply Chain Planning (ASCP): Oracle ASCP offers robust functionalities for forecasting, supply chain modelling, and constraint-based planning. It leverages Oracle's cloud infrastructure to deliver real-time insights and enhance decision-making.
3. Kinaxis RapidResponse: Known for its agility and real-time capabilities, Kinaxis RapidResponse enables organisations to quickly respond to supply chain disruptions. Its concurrent planning model supports end-to-end supply chain visibility and integrated scenario analysis.
4. JDA (now Blue Yonder) Supply Chain Management: Blue Yonder's APS suite includes solutions for demand planning, replenishment, and inventory optimisation. It utilises machine learning algorithms to enhance forecast accuracy and optimise inventory levels.
5. GAINS Systems: GAINS Systems offers advanced inventory optimisation and demand planning solutions. Their platform uses advanced analytics and machine learning to provide precise forecasts and optimise inventory across complex supply chains.
6. Relex Solutions: Relex Solutions specialises in retail and consumer goods supply chain planning. Their APS focuses on demand forecasting, inventory optimisation, and replenishment, leveraging AI and machine learning to enhance efficiency and accuracy.

These APS solutions provide the technological backbone that organisations need to streamline their supply chain processes, reduce costs, and improve overall efficiency. By leveraging these advanced tools, businesses can better anticipate demand, optimise inventory, and ensure that supply plans align with organisational goals.

Advanced Planning Systems are transforming how organisations approach forecasting, inventory optimisation, and supply planning. By leveraging sophisticated algorithms, machine learning, and statistical methods, APS provides more accurate and reliable predictions, optimises inventory levels, and ensures efficient supply planning. This enhances S&OP effectiveness and overall organisational decision-making, enabling businesses to stay competitive in a dynamic market.

As organisations continue to face increasing complexity and uncertainty in their supply chains, the adoption of Advanced Planning Systems will be crucial for achieving operational excellence and maintaining a competitive edge. Whether through improved forecasting accuracy, optimal inventory management, or efficient supply planning, APS empowers organisations to make data-driven decisions that drive success.

Incorporating APS into your supply chain strategy can yield significant benefits, from reducing costs and improving service levels to enhancing collaboration and agility. By investing in these advanced systems, organisations can position themselves for long-term success in an ever-evolving business landscape.

If you would like to explore how Advanced Planning Systems can transform your supply chain operations, contact Trace Consultants, an Australian boutique supply chain advisory firm. Our experts are ready to help you navigate the complexities of modern supply chains and achieve your business objectives.