Outlook for Senior Supply Chain Talent in Agriculture, Consumer Goods, and Manufacturing
By Shanaka Jayasinghe, Partner at Trace Consultants, and Tabitha West, Founder & Principal at Reimagine Talent
As we reflect on the past 12 months and look ahead to 2025, the supply chain landscape in Australia across agriculture, consumer goods, and manufacturing has undergone a significant transformation. An evident increase in supply chain investment has sparked an uplift in critical projects—network optimisation, advanced planning systems (APS), third-party logistics (3PL) partner changes, and enhancements in warehouse and transport systems. This surge in activity is reshaping the demand for senior supply chain talent, creating both opportunities and challenges for organisations aiming to stay competitive in an increasingly complex and dynamic environment. In this co-authored article, we explore the outlook for senior supply chain professionals in these key industries and the skills they’ll need to lead through this evolution.

A Surge in Supply Chain Investment
Over the last year, businesses in agriculture, consumer goods, and manufacturing have doubled down on supply chain investments to address rising costs, fluctuating demand, and the need for greater resilience. At Trace Consultants, we’ve observed a marked uptick in projects focused on network optimisation—redesigning supply chain networks to streamline warehouse locations, transport routes, and inventory flows. This is particularly critical in agriculture, where perishable goods demand precise logistics, and in manufacturing, where just-in-time production relies on efficient supply chains. Similarly, consumer goods companies are leveraging these investments to balance cost pressures with consumer expectations for faster, more sustainable delivery.
Advanced planning systems have also gained traction, enabling organisations to improve demand forecasting and inventory management. For instance, in consumer goods, APS is helping synchronise production with retailer demand, reducing excess stock and enhancing service levels. Meanwhile, agriculture and manufacturing firms are using these tools to navigate seasonal variability and global supply chain disruptions. Alongside this, we’ve seen a wave of 3PL partner reviews as companies seek providers that can offer flexibility, scalability, and advanced technology integration. Warehouse and transport system upgrades—often incorporating automation and real-time tracking—are further evidence of this investment boom, driving efficiency and visibility across all three sectors.
The Impact on Senior Supply Chain Talent
This investment surge is reshaping the talent landscape, particularly for senior supply chain professionals. At Reimagine Talent, we’ve noted a growing demand for leaders who can not only manage these sophisticated projects but also align them with broader business strategies. The days of supply chain management being a purely operational role are gone—today’s senior talent must be strategic thinkers, capable of driving innovation and delivering measurable outcomes.
In agriculture, senior supply chain leaders are increasingly tasked with overseeing network optimisation to ensure fresh produce reaches markets efficiently while minimising waste. This requires a deep understanding of both logistics and the unique challenges of seasonal production. In consumer goods, the focus is on agility—leaders need to implement APS and manage 3PL partnerships to keep pace with e-commerce growth and shifting consumer preferences. Manufacturing, meanwhile, demands expertise in integrating advanced warehouse and transport systems to support lean operations and global trade complexities.
Across all three industries, there’s a clear shift toward multi-skilled professionals. The rapid adoption of technology—think AI-driven analytics, automation, and digital twins—means senior leaders must be comfortable with data-driven decision-making and digital transformation. At the same time, they need soft skills like change management and stakeholder collaboration to navigate organisational shifts and align cross-functional teams.
Key Challenges and Opportunities
The outlook for 2025 brings both challenges and opportunities for senior supply chain talent. One key challenge is the skills gap. While investments in technology are accelerating, the pool of professionals with the requisite technical and strategic expertise remains limited. Agriculture, for example, faces a long-standing talent shortage, exacerbated by an ageing workforce, competition from urban industries and a reliance on an increasingly unreliable overseas seasonal workforce. Consumer goods and manufacturing are not immune either, with many organisations struggling to find leaders who can bridge traditional supply chain knowledge with modern digital capabilities.
Yet, this gap presents an opportunity. Senior professionals who upskill in areas like data analytics, sustainability, and advanced logistics will find themselves in high demand. At Trace Consultants, we’re seeing companies prioritise candidates who can optimise networks and manage 3PL relationships while embedding environmental, social, and governance (ESG) principles into their strategies—a growing priority across all sectors. For instance, in consumer goods, leaders who can reduce carbon footprints through efficient transport systems or sustainable sourcing are becoming invaluable.
Another opportunity lies in the strategic elevation of supply chain roles. As investments in projects like APS and warehouse automation deliver tangible results—lower costs, improved resilience, higher customer satisfaction—senior leaders are gaining a stronger voice at the executive table. This is particularly evident in manufacturing, where supply chain efficiency directly impacts profitability, and in agriculture, where it ensures food security and market competitiveness.
Preparing for the Future
For senior supply chain professionals in agriculture, consumer goods, and manufacturing, 2025 will be a pivotal year. To thrive, they’ll need to embrace continuous learning and adaptability. Partnering with specialists like Trace Consultants can help organisations implement cutting-edge solutions—whether it’s optimising a network or selecting the right 3PL—while Reimagine Talent can connect them with leaders who bring the right mix of experience and vision.
Organisations, too, must play their part by investing in talent development. Upskilling programs focused on digital tools, sustainability, and strategic planning will be essential to close the skills gap and build a resilient workforce. Moreover, fostering a culture of innovation and collaboration will empower senior leaders to turn investment-driven projects into long-term competitive advantages.
The outlook for senior supply chain talent in Australia’s agriculture, consumer goods, and manufacturing sectors is one of transformation and opportunity. The past 12 months of heightened investment in network optimisation, advanced planning systems, 3PL changes, and warehouse and transport upgrades have set the stage for a dynamic 2025. Senior leaders who can navigate this complexity—balancing technology, strategy, and people—will be the linchpins of success. As partners in this journey, Trace Consultants and Reimagine Talent are committed to supporting organisations and professionals alike in building supply chains that are not just efficient, but future-ready.
Shanaka Jayasinghe is a Partner at Trace Consultants (www.traceconsultants.com.au), specialising in supply chain strategy and optimisation. Tabitha West is the Founder & Principal of Reimagine Talent (www.reimaginetalent.com.au), a recruitment agency focused on supply chain, manufacturing, and logistics talent across Australia.
